Schedule of Events - CinéShow 2026
Marriott Dallas Allen Hotel & Convention Center
(These two venues are connected. All events are held here unless otherwise noted)
Monday, Aug. 24
| 1 pm – 5:45 pm | Registration & Check-In Allen Convention Center / enter via lobby of Marriott Allen Hotel | ||
| 4 pm | Moonlight Room | “Things Operators Need to Know Before Serving Hemp Beverages” Since passage of the 2018 Farm Bill, growth of the hemp beverage sector has been outpacing alcohol. In an effort to attract Millennial and Gen Z patrons, some operators have considered including hemp beverages as part of their 21+ offerings. From expected changes to federal law to the recent changes to TX State law, what operators need to know if they’re selling or interested in selling hemp beverages. | Chelsea Masters, Partner, Denney Law Group/Dallas |
| 5 pm – 7 pm | Sip & Southwest Food Social | Join us in the Corral area of hotel. Enjoy food stations and reunite with friends | Burrito Bowl Station Ancho Braised Chicken Thigh (GF DF) Barbacoa de Res (GF DF) Green Chili Pork (GF DF) Asst.Toppings Taste of Mexico Station Chile Lime Shrimp (GF DF) Barbacoa de Res Vegetarian (GF DF) Asst. Toppings Frozen Yogurt from Tx Frozen Tech Hosted bar w/ wine, beer bottled water & soft drinks. Espresso Martinis from Frazil |
| 7:30 pm | Cinemark Legacy, Plano (1.8 miles from hotel) | Screening of The Mongoose | With appreciation to Samuel Goldwyn Films |
Tuesday, Aug. 25
| 8 am – 5:00 pm | Registration & Check-In Allen Convention Center / access via lobby of Marriott Allen Hotel |
Check-in and on-site registration for attendees and trade show exhibitors. | |
| 7 am – 9 am | Breakfast buffet in front of Starlight I, II & III Ballroom All morning seminars on this date will be held in Starlight I, II & III within hotel. |
Breakfast buffet includes:
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| 8 am – 8:30 am | CUMA membership meeting A meeting for all members of Cinema United of Mid-America Starlight I, II & III |
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| 8:30 am – 9:00 am | Investing Back into Your Theater Starlight I, II & III |
Nine Exhibitors recently listed on Box Office’s Blue Ribbon List will weigh in on how they channeled customer feedback to create a better experience. | Moderators: Carrie Dietrich/ ICTA, Patrick Artiaga / BARCO and Daniel Loria, Box Office PRO, Editorial Dir. |
| 9:00 am – 9:30 am | Sound from Creation to Exhibition | Danny will walk us thru process of sound on film (mixing, dialog, foley, music & effects to final mix) and how it should translate to your theater + suggestions on making your presentation reflect the filmmaker’s intentions. | Danny Pickett/ Cinematronix USA & Doppler Cow Studios |
| 9:30 am – 10:00 am | Cost of Guessing in Theatre Operations Learn how ticketing systems offer assistance in better forecasting & potential-profit opportunities. |
AgileTix/Shane Burkett Boost/ Rob Crocker CinemaPlus/ Brandon Calder Insight Cinema Solutions/Charles Frankel TheaterToolkit/ Scott Beck Vista Group / Grant Smith |
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| 10:00 am – 11:00 am | Dan Herrle, Dir. F&B, Epic Theatres, will focus on how we can maximize food & beverage revenue at drive-ins, theatres and FECs. Starlight I, II & III |
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| 11:00 am – 11:45 am | Exhibitors & Tech Partners Fueling Box-Office Growth Seating technology is boosting attendance while positioning venues as premium destinations. What target market is driving the demand & what can we expect to see in near future? Starlight I, II, III Ballroom |
Panel moderated by Daniel Loria, SVP Content Strategy & Editorial Dir. Box Office Lumma 4D-EMotion / Rolando Rodriquez B&B Theatres / Brock Bagby |
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| 12:00 noon to 1:00 pm | Awards Luncheon Starlight I, II & III / Marriott Allen Hotel |
Honorees: Allan Reagan, Flix Brewhouse/ Todd Halstead, Cinema United / Marketing Team, Cinergy Entertainment |
Texas Hill Country luncheon includes:
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| 1:00 pm – 5 pm | Our tradeshow of 120 corporate partners Terrell Hall / Allen Convention Center (connected to Marriott Hotel) |
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| 5:15 pm – 6:15 pm | Happy Hour @ Marriott lobby bar sponsored by Venue Valet | ||
| 7:00 pm to 9 pm | Cinemark Legacy, Plano (Shuttle bus available) light dinner, popcorn & soda |
Screening of Heart of the Beast/ With appreciation to Paramount Pictures |
Wednesday, Aug. 26
| 9 am | WIE Meet UP / Moonlight 1, Convention Ctr. | ||
| 11:15 am | Lunch with Film Distributors & Presentation of New Releases Auditorium / Cinemark Legacy located at 7201 N. Central Expressway, Plano, TX 75025. This theater is located 1.8 miles from our conference venue, Marriott Allen. | Transportation via hotel entrance / Bus departs at 11:15 am | Thanks to our host, Cinemark and followed by trailers of upcoming releases |
| 4 pm | Board Transportation / Return to Marriott Allen Hotel Thank you for attending CinéShow 2026 | This concludes CineShow |