Schedule of Events - CinéShow 2026

Marriott Dallas Allen Hotel & Convention Center

(These two venues are connected. All events are held here unless otherwise noted)

Monday, Aug. 24

1 pm – 5:45 pm Registration & Check-In Allen Convention Center / enter via lobby of Marriott Allen Hotel
4 pm Moonlight Room “Things Operators Need to Know Before Serving Hemp Beverages” Since passage of the 2018 Farm Bill, growth of the hemp beverage sector has been outpacing alcohol.  In an effort to attract Millennial and Gen Z patrons, some operators have considered including hemp beverages as part of their 21+ offerings. From expected changes to federal law to the recent changes to TX State law, what operators need to know if they’re selling or interested in selling hemp beverages. Chelsea Masters, Partner, Denney Law Group/Dallas
5 pm – 7 pm Sip & Southwest Food Social Join us in the Corral area of hotel. Enjoy food stations and reunite with friends Burrito Bowl Station Ancho Braised Chicken Thigh (GF DF) Barbacoa de Res (GF DF) Green Chili Pork (GF DF) Asst.Toppings Taste of Mexico Station Chile Lime Shrimp (GF DF) Barbacoa de Res Vegetarian (GF DF) Asst. Toppings Frozen Yogurt from Tx Frozen Tech Hosted bar w/ wine, beer bottled water & soft drinks. Espresso Martinis from Frazil
7:30 pm Cinemark Legacy, Plano (1.8 miles from hotel) Screening of The Mongoose With appreciation to Samuel Goldwyn Films

Tuesday, Aug. 25

8 am – 5:00 pm Registration & Check-In
Allen Convention Center /
access via lobby of Marriott Allen Hotel
  Check-in and on-site registration for attendees and trade show exhibitors.
       
7 am – 9 am Breakfast buffet in front of Starlight I, II & III Ballroom
All morning seminars on this date will be held in Starlight I, II & III within hotel.
 

Breakfast buffet includes:

  • Cage Free Scrambled Eggs
  • Crisp All-natural Bacon
  • Pork Sausage Links
  • Roasted Yukon Gold Potatoes
  • All items listed above are (GF, DF)
  • Artisanal Breads and Muffins
  • Assorted cereals
  • Hot coffee & cold brew
8 am – 8:30 am CUMA membership meeting
A meeting for all members of Cinema United of Mid-America
Starlight I, II & III
   
8:30 am – 9:00 am Investing Back into Your Theater
Starlight I, II & III
Nine Exhibitors recently listed on Box Office’s Blue Ribbon List will weigh in on how they channeled customer feedback to create a better experience. Moderators: Carrie Dietrich/ ICTA, Patrick Artiaga / BARCO and Daniel Loria, Box Office PRO, Editorial Dir.
9:00 am – 9:30 am Sound from Creation to Exhibition Danny will walk us thru process of sound on film (mixing, dialog, foley, music & effects to final mix) and how it should translate to your theater + suggestions on making your presentation reflect the filmmaker’s intentions. Danny Pickett/ Cinematronix USA & Doppler Cow Studios
9:30 am – 10:00 am Cost of Guessing in Theatre Operations
Learn how ticketing systems offer assistance in better forecasting & potential-profit opportunities.
  AgileTix/Shane Burkett
Boost/ Rob Crocker
CinemaPlus/ Brandon Calder
Insight Cinema Solutions/Charles Frankel
TheaterToolkit/ Scott Beck
Vista Group / Grant Smith
10:00 am – 11:00 am Dan Herrle, Dir. F&B, Epic Theatres, will focus on how we can maximize food & beverage revenue at drive-ins, theatres and FECs.
Starlight I, II & III
   
11:00 am – 11:45 am Exhibitors & Tech Partners Fueling Box-Office Growth
Seating technology is boosting attendance while positioning venues as premium destinations.
What target market is driving the demand & what can we expect to see in near future?
Starlight I, II, III Ballroom
 

Panel moderated by Daniel Loria, SVP Content Strategy & Editorial Dir. Box Office

Lumma 4D-EMotion / Rolando Rodriquez

B&B Theatres / Brock Bagby
Cinemark / Valmir Fernandes
Regal / Adam Rymer

12:00 noon to 1:00 pm Awards Luncheon
Starlight I, II & III / Marriott Allen Hotel
Honorees: Allan Reagan, Flix Brewhouse/ Todd Halstead, Cinema United / Marketing Team, Cinergy Entertainment

Texas Hill Country luncheon includes:

  • Creamy Coleslaw
    Red and White Cabbage, Carrots, Buttermilk Dressing (V/GF) 
  • Traditional Potato Salad
    Idaho Potatoes, Mustard, Mayonnaise, Horseradish Pickles, Hardboiled Egg (V/GF)
  • BBQ Spiced Chicken Breast (DF)
    Carolina Gold BBQ Sauce
  • Sliced BBQ Beef Brisket (GF/DF)
    Black Pepper Barbecue Sauce, Caramelized Onion 
  • Sliced White Onion, Sliced Pickles, Pickled Jalapenos
  • Cerveza Baked Beans (DF)
  • Macaroni and Cheese (V)
  • White Bread (V)
  • Seasonal Fruit Cobbler (V) with Blue Bell Homemade Vanilla Ice Cream (V/GF)
1:00 pm – 5 pm Our tradeshow of 120 corporate partners
Terrell Hall / Allen Convention Center (connected to Marriott Hotel)
   
5:15 pm – 6:15 pm Happy Hour @ Marriott lobby bar sponsored by Venue Valet    
7:00 pm to 9 pm Cinemark Legacy, Plano (Shuttle bus available) light dinner, popcorn & soda
Screening of Heart of the Beast/ With appreciation to Paramount Pictures  

Wednesday, Aug. 26

9 am WIE Meet UP / Moonlight 1, Convention Ctr.
11:15 am Lunch with Film Distributors & Presentation of New Releases Auditorium / Cinemark Legacy located at 7201 N. Central Expressway, Plano, TX 75025. This theater is located 1.8 miles from our conference venue, Marriott Allen. Transportation via hotel entrance / Bus departs at 11:15 am Thanks to our host, Cinemark and followed by trailers of upcoming releases 
4 pm Board Transportation / Return to Marriott Allen Hotel Thank you for attending CinéShow 2026  This concludes CineShow